Popular fast fashion retail brand PrettyLittleThing has officially announced that they are set to open a location in London’s Oxford Circus, where it will be housing a new showroom and office space.
The new location, which the company says they have official signed for, boasts 4,375 square feet and will be similar to the brand’s existing openings in Miami and in Paris, and the launch is currently slated for middle of April this year.
The new location will serve as a private showroom and fashion content creators hub, where the brand will welcome its collaborators, including fashion influencers, press and stylists.
“We are thrilled to be opening another iconic showroom in the heart of London” company marketing director, Nicki Capstick said in an official press release. “Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.
“Our UK-based team has grown rapidly over the past 11 years and this new space will allow us to bring the experience that our influencers, talent and press have in our international showrooms”.