As content creation and live streaming platforms continue to gain both traction and popularity, many believe that 2023 will be the year that shopping streams and live shopping events will make their permanent mark on the industry.
According to Hans Neubert, a digital brand manager for Maybelline New York, live shopping is a fast growing trend in China, and due to that popularity other markets from around the world will soon jump on the trend.
“Live shopping means potential customers can buy products via live streaming: influencers describe and try products live on apps like Instagram, Facebook, or Amazon,” says Neubert (h/t DailyDot). “Compared to a product video, where followers don’t really know what’s real and what’s not, people can ask questions and raise concerns right away.”
“In September, Instagram launched Live Shopping, which allows people to buy products directly from Instagram Live – this will undoubtedly drive this trend as more platforms will provide this feature,” says Neubert.
“Affiliates earn commissions by successfully promoting brands’ offers,” says Neubert. “Brands are able to reach and engage new consumers at a low cost per acquisition through click-based attribution models.”