Puma has launched a brand new app in the United Kingdom that boasts a virtual try-on feature that allows shoppers to see products in 3D animations, a big feature for fashion influencers and fashion streamers.
The relaunch of the app comes following the app’s rollout in North America, as part of Puma’s continued growth strategy, that was deemed a success.
The app will feature the brand’s latest products and exclusive content, as well as the virtual reality (VR) feature that aims to provide shoppers with an interactive experience, while also making purchasing more efficient.
Whether or not this is Puma’s way of jumping into the live shopping streams niche remains to be seen, but it certainly looks to be some version of that.
Puma’s try-on element was developed using augmented reality (AR) technology from Snap.
“Puma is constantly innovating and looking for new and exciting experiences to bring to our customers” Ian Kennedy, head of digital consumer experience global e-commerce at Puma said in an official statement.
“As our ever-changing world becomes more digitally driven, brands need to ensure they’re keeping up.
“The Puma App is a premium platform for interactive shopping and brand immersion, and we can’t wait for our customers to start using it.”