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Primark Investing $169 Million in UK Store Estate

British fashion chain Primark is planning to invest $169 million in its United Kingdom store estate over the next two years with the investment including the opening of at least four new stores which would create around 850 jobs.

“The UK is our biggest market, and as we continue to grow and expand our business internationally, we remain as committed as ever to investing in our stores,” Primark chief executive Paul Marchant said in a statement.

Primark has honed in on affordable prices to lure in customers, selling shirts for as little as $3.03, with Marchant saying that it will hold prices “to stand by our customers”.

“Busy towns and cities benefit us all – we want to see thriving high streets and shopping centres,” Marchant said.

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